INTRODUCING SESH: A TOOL THAT EMPOWERS ARTISTS WITH THE OWNERSHIP OF THEIR COMMUNITIES
After two years of trial and refinement, SESH is thrilled to announce the official launch of its free application-based platform. Pepe Del Rio, founder and CEO of Sesh, Maria José Guzman, Head of Communities and Iñigo Bunzl ,COO aim to provide a revolutionary way for artists to interact and build a closer relationship with their most loyal fans while leveraging more and better data.
“Fan communities are the most critical driver of success in today’s music industry”
Nielsen Music’s 2022 Year-End Report
SESH enables artists to take ownership and control of their community, offering direct amplification, data insights, and enhanced monetization without interference from social media algorithms or intermediaries.
“SESH is centered around sessions (Sesh), which are customized digital spaces where artists can craft experiences with fans through various formats, such as streaming parties, upcoming show sales, new merch drops, and more. Within these sessions, artists have control over whether they're open to everyone or targeted to specific groups based on location, demographics, or fan level. SESH is a strategic tool designed to enhance fan engagement. Artists initiate experiences like conversations, photo sharing, audio interactions, or polls, and fans actively participate by responding, reacting, and voting. Sesh tracks each user's activity, rewarding them with points, and fostering a thriving community without requiring artists to serve as content creators. A prime example of community utilization is the Streaming Parties Sessions, a strategic tool to amplify a song's reach and visibility. This is achieved through both direct streaming numbers and algorithmic recognition. The app seamlessly integrates with Spotify; artists select a song and set a streaming goal, and Sesh monitors each user's listening activity, rewarding them with points. ” Explains CEO Pepe del Rio.
Fans can download SESH here now and join the communities of their favorite artists such as AITANA, GERMAN, EMILIA, PAOPAO, THE CHANGE, MAR LUCAS, TIMO, LUCIA DE LA PUERTA + many more.